“Who Are The Ad Wizards Who Came Up With THAT One?”

So Mrs F has been telling me all about how great the new little sliders* at Burger King are—"They're fantastic! I'm gonna look 'em up right now."

[Reaches for laptop, types "Burger Shot" into Google.]

"What?" I ask in response to her astonished expression.

"'Urban Dictionary' says a burger shot is..."

Hysterical laughter ensues. Neither of us has ever heard of that phrase before, but still cannot believe that's what Burger King went with.


*I hate that term—it's totally unappetizing to me—whether it's White Castle or Bobby Flay using it.