IF YOU'RE NOT OUTRAGED, YOU'RE NOT PAYING ATTENTION!
They do this thing in NYC where they tell you like two weeks before pledge week that pledge week is upcoming and if you'll give NOW, then for every X amount of dollars they raise, they will shorten the drive by one day. They've said already that they have knocked one whole day off it, which is pretty awesome. But the marketing is a bit like I feel about subway performers: I'll PAY you to stop playing that lousy music of yours!
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