How fucking cool is that? That is hands-down the coolest campaign ad/video ever conceived and executed. It might be the glossiest, glitziest, least-policy-related thing ever, but it is amazing.
After watching that, and learning that Obama's rally in Boise today of 15,000 people—seven times the total number of Idahoans who caucused in 2004—can you honestly tell me that something isn't happening here? Forget Bill Clinton versus Bob Dole—Barack Obama stands to make John McCain look as lively and viable as Bob Dole's right hand.
UPDATE: So that video is 4 minutes and 30 seconds long...and Obama raised $32 million in January, from 250,000 new donors (me among them), is that enough cash for a halftime ad tomorrow night?
UPDATE 3: I just can't let it go. That thing needs to be shown during the Superbowl. It is a game-changing, back-breaking play. There is no bigger audience, there is no bigger moment. Talk about "the fierce urgency of now." Super-Tuesday is in 36 hours, and the environment surrounding the SuperBowl is like none other. hundreds of millions of people are watching. People who don't give a shit about the game watch for the ads. The ads! All everybody talks about the next day are the ads.
Picture the Superbowl party when this video comes on. Everyone stops to see what this ad is. You can't blow that video off. If you aren't moved, or at least tweaked by that, you're hopeless (literally). There is no downside here. Anbody who reacts negatively isn't voting for him anyhow, and the sheer number of people, like Midge in the comments, who will be left thinking, "Wow. I gotta find out more about this Obama guy" is what pushes him over the top to the nomination.
The best part? It's not even an Obama ad. His name is never mentioned or shown. He doesn't need to spoil the mood by "approving this message." Hell, John Legend alone could bankroll placing this thing, so the campaign doesn't need to break the bank running it. What the hell is dipdive.com anyway? Is this their ad, and Obama is merely a (willing) prop?
Just you imagine if THAT VIDEO was what everyone was talking about for the 36 hours and what happens going into the day when half the states have primaries?
This could be the either the greatest moment in advertising ever if it works, or it could be the greatest ever opportunity missed if they don't try it. I can only hope that the fact this came out yesterday is somehow indicative of this being a Superowl ad that leaked out.
UPDATE 4: Apparently FOX was not allowing any political ads during the national broadcast of the game, but Obama placed local ads in key markets. Ads that drew good marks from the pundits, etc. but just felt flat to me compared to this...